Luke believes that a great video should either touch your heart or your funny bone. If it touches you anywhere else, you're in the wrong business.  As a director, Luke moves quickly on set, knowing that the day is really won with preparation. As an editor he is known for his attention to detail that allows his vision to be carried through to the final cut.

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In his free time, he works on the community initiative that he started with his wife called The Puzzle Republic. It is a network of free little libraries just for jigsaw puzzles.